Yandong Xu
Managing Director
Academy for Asia Value Management

"Leading People through Branding"



Mr. Xu Yandong, M.A. International Business and Culture Studies of University Passau, Germany, born in Nanjing, PR China, is living for more than 12 years in Germany. He has more than 12 years of experience as a consultant in the fields of strategy, intercultural management and human resources development.

As Managing Director, he is working internationally for the Academy for Asia Value Management. He has long-term experience working in different cultural settings, supporting major organisational change processes, improving cross cultural understanding and enhancing leadership competences.

References as speaker at the following international congresses:
- 2. German-Chinese Education Forum 2007 in Hamburg
- China Training & Development Forum 2007 in Shanghai
- 2007 Asia Weeks hold by German Chamber of Industry and Commerce in Stuttgart
- 2007 Munich University of Applied Sciences/Lecture
- 2008 Asia Pacific HRM Congress in Mumbai/India
- 2008 International HR Forum by German Chamber of Industry and Commerce in Nürnberg
- 2008 International HR Congress in Frankfurt/Germany (Management Circle)
- 3. German-Chinese Education Forum 2008 in Hamburg
- 2008 Asia Pacific HRD Congress in Jakarta/Indonesia
- 2008 SIETAR Europa Congress in Gran Granada/Spain