LG Electronics, in India, has been the market leader in consumer durables, and recognised as a leading technology innovator in the information technology and mobile communications business. Dr Y V Verma, since the time he joined LG in 1997, has spearheaded its success in the Indian market. As the Director of HR & MS, Dr. Verma has not only successfully set up the Company’s HR & MS network but with his vast experience of over twenty years, has ensured that the Indian consumer’s expectations from the brand are being mapped and met at every point of interaction with the brand. Since LGEIL’s entrance in India, he has been a part of the top management team and during this period LGEIL, in less than a decade, achieved market dominance in a host of consumer durables, putting to rest all speculation and doubts. Quality Mindsets he believes will change attitude and thinking process and ultimately lead to customer satisfaction, innovation and excellence. He has also been actively involved in all strategic decisions for globalising the operations of the Company. He drives the thought of a performance-driven culture that focuses on Employee growth and motivation. Dr Verma is an Engineering Graduate with Post Graduation in Business Administration and PhD in area of organizational behavior from Indian Institute of Technology, Kharagpur. He started his career with TATA Steel in Jamshedpur and worked for around 15 years. He is with LG Electronics for over 11 years. Rated as ‘HERETIC’ by Business Today and GALLUP, Dr. Verma also appeared on the cover page of Business Today, a prestigious business magazine in India in 1997. He has delivered several lectures in India and abroad and has addressed boards of prestigious companies in India and abroad viz. ITC; HLL; JK Group; Ispat Group & others. He has visited premier Management Institutes in India & abroad. He has been conferred Honorary Fellowship by All India Management Association for significant contribution towards professional management. He has recently authored a Book “Passion” The untold Story of LG Electronics. He has received various prestigious awards for his outstanding work in the field of HR.