How do you drive operational excellence and process improvement throughout your recruitment organization globally without engendering resistance from business leaders?

You have a vision for change and boldly take strategic action on that vision to influence the enterprise in a positive way.

The transformational journey to bring your recruitment ecosystem into a cohesively integrated operational strategy begins with familiar territories you’d rather have in your rear view mirror, but culminates in a framework that is adoptable across boundaries, globally.

Join Brad Cook, Global Vice President of Talent Acquisition at Informatica, as he reveals in this instructive session how he applied his leadership and innovative thinking to design and implement leading edge recruitment practices and methodologies that aretransforming Informatica’s ‘greenfield’ talent acquisition organization into a modern and future oriented operation that delivers business results.

Among other topics, Mr. Cook will lead discussions on the following:

• How massive volumes of openly available data can be customized to enhance strategic decision making in your recruitment ecosystem. 
• Project objectives that engage key stakeholders in critical operations. 
• How to apply technology in new, innovative and yet, unintended ways like his unique, award-winning, strategic architecture combining competitive intelligence mapping with knowledge management systems.  
• How to relate data in a meaningful way - like number of leads generated to real candidate conversion rates. 
• Understanding process mapping and its impact in enabling your end goal of a truly efficient and effective global organization  
• Practical realities SEO, social media and employment branding's role in finding and attracting talent

About Mr. Cook
Having lead technical services, sales and operations for large global corporations, Mr. Cook turned to HR for a new challenge. With a focus on change management, he set his sights on breaking recruitment paradigms by applying lessons he learned in previous roles. For example, in 2005 he was tasked with resurrecting Cisco’s recruiting organization which had been decimated during the 2002 tech bubble.Like a Tasmanian devil, he relentlessly stirs things up until he can resolve the issues.

Currently tasked with restructuring Informatica’s recruiting organization, his approach is to use innovative thinking in problem solving. Under his leadership, both ERE Recruiting Excellence and OnRec have recognized Informatica for “Best Strategic Use of Technologies” and “Sourcing Innovation” during 2011.