Over the past decade, Basem Al Attar has trained thousands of people from more than 40 different countries. Participants often describe his workshops as “life changing” events. He is a Best Selling Author, International Speaker, Trainer & Personal Development Consultant, Basem is also a certified NLP Trainer, EFT Practitioner and Master Hypnotherapist. He has worked with many organizations in the Middle East, Africa & Asia and consulted for government bodies in the UAE and Saudi Arabia. Basem’s unique approach to people development often goes against the mainstream, combining strategies that accelerate learning and facilitate change. He has worked with many organizations from the top down to role out change initiatives and achieve a shift in organizational culture. He connects especially well with the young and dynamic workforce of Generation Y, while using this experience to advice & coach managers and senior level executives. With wide-­‐ranging experience, his ability to help people learn & utilize new skills rapidly and sound business background, Basem Al Attar is one of the most in demand consultants working in the Middle East, Africa and Asia today.